Facebook, with its messenger, is planning to take on other
popular standalone messaging apps in India, such as WhatsApp, WeChat,
LINE and Hike with the launch of its new version of Messenger for iPhone
and Android.
With the explosion in usage of smartphones, more and more users are spending time on mobile devices, making it imperative for Facebook to provide a seamless experience across mobile devices, tablets and desktops. In emerging economies like India, the company is also seeing mobile-only users, a generation that has leapfrogged personal computers.
With the new version, Facebook has tried to make the app work faster on all the versions of Android, especially Gingerbread and Ice Cream Sandwich, used in old and lower-end devices. “This will work across various versions of Android like Gingerbread, Ice Cream Sandwich and Jelly Bean, and will be a lot faster than it used to be. That is because its every aspect is looked from a mobile-to-mobile world and has a lot of focus on performance and snappiness of the app,”
But Facebook faced problems in emerging economies because of the fragmented nature of Android that is more popular in countries like India, Indonesia and Brazil,
According to Martinazzi, Facebook has focussed on the platform and tried to bring the best possible Android app. The app will now have a common navigation bar, an action bar on the bottom and a compose button, which are same on all Android phones. "We have made sure that the experience is not compromised even when you are not using the
With the explosion in usage of smartphones, more and more users are spending time on mobile devices, making it imperative for Facebook to provide a seamless experience across mobile devices, tablets and desktops. In emerging economies like India, the company is also seeing mobile-only users, a generation that has leapfrogged personal computers.
With the new version, Facebook has tried to make the app work faster on all the versions of Android, especially Gingerbread and Ice Cream Sandwich, used in old and lower-end devices. “This will work across various versions of Android like Gingerbread, Ice Cream Sandwich and Jelly Bean, and will be a lot faster than it used to be. That is because its every aspect is looked from a mobile-to-mobile world and has a lot of focus on performance and snappiness of the app,”
But Facebook faced problems in emerging economies because of the fragmented nature of Android that is more popular in countries like India, Indonesia and Brazil,
According to Martinazzi, Facebook has focussed on the platform and tried to bring the best possible Android app. The app will now have a common navigation bar, an action bar on the bottom and a compose button, which are same on all Android phones. "We have made sure that the experience is not compromised even when you are not using the
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